Congratulations! You made the pivot to online lectures and trunk shows! Just in time to start pivoting back to in person programs for quilt guilds and quilt shows (fingers crossed!)
While virtual teaching has given us many opportunities (no travel time = reaching more groups! Students can’t important supplies at home, because they ARE at home!) the loss of the merch table at the end of class can certainly leave a teacher’s pockets feeling a bit lighter.
Fortunately, this is an easy problem to solve, if we look to the high converting sales techniques that digital marketers have tuned for their product launches.